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Plainst Technologies, one of the medical industry’s leaders in nanotechnologies, desired an online display of their strategy to increase site sales, while utilizing their current customer base.
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Objectif Principal
On prends l'exemple d'un clinet souhaitant la création d'un simple site e-commerce, avec les
Détails
Création de site e-commerce avec comme moyens de paiements : Paypal, Cheque, Virement bancaire, et carte bancaire. Dans la page d'accueil le client souhaite avoir un diaporama, et vu qu'il a des centaines de produits dans différentes catégories, il souhaite avoir un menu riche juste au dessous du logo.
Results
We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.
0.09% CTR
20% less CPA
272% ROI
From The Client
“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”