Plainst Technologies, one of the medical industry’s leaders in nanotechnologies, desired an online display of their strategy to increase site sales, while utilizing their current customer base.
Objectif Principal
On prends l'exemple d'un clinet souhaitant la création d'un simple site e-commerce, avec les
Détails
Création de site e-commerce avec comme moyens de paiements : Paypal, Cheque, Virement bancaire, et carte bancaire. Dans la page d'accueil le client souhaite avoir un diaporama, et vu qu'il a des centaines de produits dans différentes catégories, il souhaite avoir un menu riche juste au dessous du logo.
Results
We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.
0.09% CTR
20% less CPA
272% ROI
From The Client
“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”